Our 12 Phases to Successful Web Design and Internet Marketing
With our help, the following phases can help to improve your business instantly.
1. Gathering Information
Before a website can be designed and developed, we need to ask a wide range of questions about your company and its services; we need to get to know you and your business in order to create a site that really suits you. We will want to gain a picture of how your business works, what it is you are aiming for, your individual goals, and, most importantly, establish the best methods for us to achieve this.
Example questions might include:
What is your vision for the new site?
What is its purpose? Do you want a website that will bring you new customers and extra business, or a place where existing customers can view your wares or services.
What are you hoping to achieve through this website? For example, increased profit, sales or visibility?
What type of content do you want on the site?
2. Structure and Planning
The structure of your website is key - using the information we have gathered, we will create a plan that suits your company's individual aims and specifications. Whether you are re-branding a business or aiming to attract new clients, we will tailor the site map to suit your needs.
The site map will be a detailed plan of the entire website, showing the individual content for drop-down menus, pages and links. With our help, your website will be an easily accessible and navigational website, which delivers its pages to the client quickly and is easily read by search engines.
3. Designing your Website
What do you want your page to look like? During this step we will create a design template for your website, based on the information you have given us. We will consider the purpose, target audience and goals of your website, incorporating elements such as the company logo and brand.
Communication will be essential during this stage, as we want your website to be exactly as you have envisioned it. You will be able to look at your website at various stages during this process, exchange ideas and make suggestions for changes until you are happy with the final design.
Once you are happy with your site design, we will use the information, images, data and descriptions to implement the final product. Again, you will be able to make any required changes or adjustments at this stage.
When your website is created and ready for use, we will test it to ensure that it is fully functioning. This process will include checking the compatibility, scripts and codes, ensuring the website is ready to go.
Almost ready to go!
Possible Marketing Strategies we can Help You to Implement
6. Search Engine Optimisation
Once your website is ready to be launched, you will be able to improve the visibility of your website on the Google search engine. If you use our specialised service, GetGooglised, picture titles, page titles and keywords will be carefully used in the correct places to improve your rankings and get you out into the world of Internet marketing.
Once up and running, you will be able to track the activity of people visiting your website; you will also be able to find which keywords, typed into search engines, have directed the client to your site. This will enable you to refine your site and the way people use it to maximise its potential.
8. Promoting Via Google
If you rely on Google searches for potential customers to find you, promoting with Google Products to sell your products online will help by allowing your site a direct feed.
9. Using an XML Site Map
With an XML site map you won't have to wait for the search engines to find you, you can feed the site straight in and be indexed immediately.
10. Developing a Links Strategy
Nothing endorses your new site better than links from highly ranked sites - encourage your existing customers, visitors, suppliers and other businesses to link to your site. Google's page rank system reads the number of quality links you have; get links right and you'll rapidly move up the rankings.
11. Communicating with your Audience
Use opportunities to contact your customers with relevant and interesting information - by running an online newsletter, for example, detailed with performance statistics - and build awareness and develop connections with your customers.
12. Using Testimonials Online
Let your new customers know how good your service is by posting testimonials from satisfied customers- don't be shy to publicise how well you are doing!
For more information on our above web design and marketing services, contact us today!