Category Archives: How it all Started

Our next blast from the past: Darren takes a risk with I.D. disks

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That square cardboard key which opens the door to networking has metamorphosed into the aluminium 21st century i.d.rom.

Ever heard of the i.d.rom? A CD disk that’s circular but not circular?

Darren Wiseman began marketing the special Canadian-produced disks over 10 years ago, hailing the alternative forms of business card as the new “form of face to face business communication for the new millennium.”

Small enough to put in your pocket, conventional business cards were described as a thing of the past; these unconventional 'disks' were capable of storing up to 38MB of information - great for providing information and promoting business!

The Press even ran a competition as part of the feature, offering one entrant the chance to win 250 i.d.roms (worth a whopping £1000) - and Gareth Preece, owner of the Rock Steady Training firm, was the lucky winner.

Preece was excited by the prospect of the prize, describing the little disks as a "fantastic way of promoting ourselves".

He continued: "By using film rather than still photographs potential clients can see what we do without stepping out to our course sites. That way they save time and money - and discomfort!"

It looks like the competition worked! Rock Steady Training is still going strong today, providing exciting and alternative training solutions such as environmental team building, rock climbing and wet and wild adventures.

To learn more about Rock Steady Training motivational training schemes, visit the website

And click here to read the follow-up article and find out more about the winner!

But where are i.d.roms now? Let us know if you have any more information on their current whereabouts..

The Salesarm Team

Blast from the past for Salesarm

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Recently Salesarm has been taking a look back at the history of Eshopcreator - and has found some hidden gems in the press release archives!

Up first is the historic launch of the Pocklington Network on May 11th 2009:

 There is a real need for a business networking organisation in Pocklington and surrounding areas. The Pocklington Business Network will create a hub for local businesses, provide a chance for us to meet and get together and create a platform for us to address issues that affect us.

Two and a half years later and the Pocklington Network is going strong! With over 200 members on the LinkedIn page and members meeting every two months, "brainchild" Darren Wiseman has exceeded expectations.

To find out more about the networking group and its events, take a look at the Pocklington Network website, Facebook page or LinkedIn profile.

Visit to read the initial article and follow-up piece in full.


We hope you enjoyed our bit of nostalgia,

The Salesarm Team

Successful launch at East Yorkshire Business Expo

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Yesterday, the Salesarm team went to Brantingham Park for our long awaited re-launch.

Companies from across the region attended the event, each having stands exhibiting their products and services. There were various seminars and workshops going on throughout the day, hopefully you managed to attend the internationally renowned, motivational speaker Paul Clarke’s seminar.

With around 2000 people at the event, it was the best way for us to make new business contacts and network with like minded businesses.

After the first hour, there was a buzzing atmosphere with an influx of potential clients circulating the room. We had a lot of people visit our stand, maybe it was our great freebies. Who can resist free pens and mugs?

Darren Wiseman, CEO of Salesarm conducted the taster workshop ‘Social Media Networking’ three times throughout the day. The hour long workshops were conducted in the marquee outside the building. Unfortunately, the wind wanted to get in on the action but we managed to incorporate this into the workshop.

If you attended our workshops, please tell us what you thought of it and how useful the information given was to you.

We hope you all had a great day! If you entered our competition, keep reading as we will be picking our winner shortly.

In the meantime, take a look at the press release for the event below:

Press Release for East Yorkshire Business Expo

Good luck!
The Salesarm Team