‘Blogging is a waste of time!’0
Most companies are unconvinced it comes to choosing blogging as part of their marketing strategy. Conversational marketing is still a misunderstood and wrongly used concept.
1. Blogging is not a chore but a great way to communicate with the costumers and give them expert advice and generate loyal fans.
However, do not expect results overnight.
2. Blogging requires persistence and commitment. What you get out of it, is what you put into it!
It is a way for companies to actually participate in the community.
Remember: Not all conversations are marketing opportunities.
3. Blogging is not about only selling your products and services but is about engaging with the costumers, sharing expertise, advice, news and most importantly listening to the conversations about and around your brand from existing and potential customers as well as your competitors.
To find out more, please check out the blogging section on our website!